HELLO, I'M LUCHO!

I’m a multicultural creative executive with over 15 years of experience leading campaigns for global brands, including Sony, Denny’s, AT&T, and adidas. My career blends art direction, cultural insight, large-scale production, integrated advertising, franchisee collaboration, and client-side expertise to consistently deliver work that drives results. I’ve built and led high-performing teams across U.S. Hispanic and LATAM markets, bringing a proven track record of transforming brands and accelerating growth. Fluent in English, Spanish, and Portuguese,I connect with audiences and partners across regions to create ideas that resonate and perform.

DENNY'S X BEETLEJUICE
2022
OPEN FOR ANYTHING
2022
THE EVERYDAY VALUE TEE
2025
TAXIETY
2023
ADIDAS - POWER TWEETS - Experiential
2018
MetroPCS - UFC TV Campaign
2018
MetroPCS - UFC #CloserThanEver Campaign
2017
#BeGolden Campaign
2019
MetroPCS - Sharing - TV Campaign
2018
Encanto Pops - Eclipse Pop
2017
MetroPCS - UFC - VR ACTIVATION
2018
SONY LATAM - Naves - Print Campaign
2018
MetroPCS UFC - Closer to Ronda Rousey - TV
2018
MetroPCS - Music Unlimited Print Campaign
2017
ADIDAS LATAM - Vamos Al Extremo - Print and SM
2018
SONY LATAM - Be Moved - TV/Print Launch
2018
SONY - Moments Of Clarity - TV/Print Campaign
2018
SONY - Shake - Launch
2018
SONY - Waterproof - Outdoor Campaign
2018
SONY LATAM - Get Ignited - Campaign
2018
ADIDAS - LEO MESSI RECORD - PRINT
2018
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