in 2014, Adidas changed the running shoe forever with the launch of Boost. A completely new technology that absorbs and returns energy to
a runnermore effectively than anything else in the category.
Agency: Iris Worldwide Miami
Executive Creative Director: Sean Reynolds
Creative Director: Marcos Lawson
Art Director: Gabriela Roger / Lucho Sanchez
Copywriter: Marcos Lawson / Matias Iribarne
Innovation Company: Pavegen
