The brief : help us outsell the competition with our latest Mini hi-fi system. I know what you’re thinking: hi-fi Grandpa? Who still uses those things?
Well in Latin America, pretty much everyone.
And the market for big, bad sound machines is bigger than ever.
The idea: A house party that turns into an all-out festival thanks to the Sony Shake.
The result: a beautiful, powerful and compelling product demo video that will literally blow the competition out of the water.
This project is more than just a demo video, so keep scrolling and see the rest of the campaign below!
Agency: Iris Worldwide - Miami
Executive Creative Director: Sean Reynolds
Creative Director: Marcos Lawson
Copywriter: Matias Iribarne
Art Director: Lucho Sanchez
Executive Creative Director: Sean Reynolds
Creative Director: Marcos Lawson
Copywriter: Matias Iribarne
Art Director: Lucho Sanchez
Director : Watta Fernandez - Photographer: Nacho Ricci
IN-STORE VIDEO
INSTORE POSTERS
