Sit back. Relax. Because you’re about to have a whole heap of awesome sprayed in your face. The brief? Make Sony the #1 audio brand in Latin America.
Sony is seen as the audio brand of an older generation. Our brief was to make Gen Y fall in love with Sony, showcase their NFC feature in the process*,
and integrate into their new and improved brand positioning of ‘Be Moved’. Making the most of a partnership with Madeon, the team selected a top-drawer photographer and director and made a truly stunning ATL campaign to kick this bad boy off. The idea focuses on the moments of clarity right before you know something incredible is going to happen. unfortunately Sony's contract with the musician madeon finished and they have to take dow the original video from youtube, but it reached 12 million views.
Agency: Iris Worldwide - Miami
Executive Creative Director: Sean Reynolds
Creative Director: Marcos Lawson
Copywriter: Matias Iribarne
Art Director: Lucho Sanchez
Director : Watta Fernandez - Photographer: Nacho Ricci
TV LAUNCH SPOT
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