Sony have been rolling a lot of waterproof products onto the market; their new Tablet, the latest Cyber-shot point and shoot,
an action cam and of course their Walkman headset.
Our brief was to shift these products in airports across Latin America.
Traditionally, airport advertising blows.
It’s a haven of dull brands, shitty art direction and cheesy stock photography. It’s also a tough environment, as passengers have bigger priorities than soaking in whatever you’re trying to sell them. This tested the team’s traditional advertising muscles. How can we say waterproof in less than four seconds?
Built entirely in post, this campaign contextualizes the products and makes our message understood simple and effectively.
Agency: Iris Worldwide
