The Latin American boy racer refers to his car as ‘nave’ which literally translates as ship, but is also a term used to describe aircraft, rockets and even space ships. This term is especially thrown around if the car is cool, or a considered a bit of a chick magnet.
We created rockets out of the Xplod line up and then strapped them to car seats, inviting young boy racers across the region to bring excitement to their ride, by making their car feel and look like a powerful ‘nave’ ready to go out and conquer the world. Houston, we have an award winner!
Agency: Iris Worldwide Miami
Executive Creative Director: Sean Reynolds
Creative Director: Marcos Lawson
Art Director: Lucho Sanchez
Copywriter: Matias Iribarne
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