OPEN FOR ANYTHING

"See You at Denny’s" had been our slogan for years. It worked, but coming out of the pandemic, we needed something bolder. Something that would speak to a younger audience and mark the return of in-person dining. Anomaly created a new line, and when I joined, my job was to bring it to life across every consumer touchpoint. This wasn’t just a tagline. It became a platform. From launching Denny’s first ever merch store to co-creating a year-long menu with 24 cultural influencers, we built a campaign that told a consistent and vibrant story everywhere the brand showed up.