we released 150 first-ever unique wearable coupons valid for a free breakfast plate every day for a year. The T-shirts were available through our merch store, dinerdrip.com.
THE EVERYDAY VALUE TEE
Denny's has always been known for great, delicious value. But everyone's idea of the meaning of value changed after the pandemic. This meant that Denny's dropped off the radar for those on a tight budget. So, we decided to change that by bringing an idea to life designed to promote and drive even more awareness to our value platform. And we did it on the day that Americans everywhere celebrate for value: Black Friday.
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